Hire the right dental hygienist
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The Power of Back Checking

THE POWER OF BACK CHECKING – by Martha Masitha, Recruitment Manager at Qualitative Quarter. Qualitative research requires participants to match criteria given: research results hinge on this, and although it may sound simple, the job of a recruitment manager in the research industry means having to have an acute ability to assess people. Thus, after […]

Social Market Research
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Social Media Research

As researchers we have an equal responsibility to both client and participant – and the latter is sometimes forgotten. It is of utmost importance that people who take part in our studies are protected in terms of the data they give us. They have a right to know exactly what that data will be used […]

Qual quarter news_May_Final
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Whats new at QQ!!

Qualitative Quarter can now help you with any and all Market Research needs in Mpumalanga!! Our new rural venue in Chrissiesmeer can offer simulated viewing facilities, similar to what we offer in our other rural and non formal settings.

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Qual Quarter News

At the end of last year Qualitative Quarter PE had the honour of being an award winner in the Productivity SA Awards. The awards were presented at a lovely breakfast at the Beach Hotel. There were various categories of contestants – Qualitative Quarter was in the category Emerging Sector, and was one of three finalists.

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Nicks Blog

Have you ever as a business owner wished that you could look into the future to see what your customers would be buying or how they will be behaving? If every company could see into the future, what a great world it would be. Companies would all be profitable, and more importantly, customers would have […]

Pull out of recession
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Why Market Research is Indispensible

A look at how market research can grow a company in the post-recession era. The recent recession brought about a new phase in business; one in which companies have to think creatively in maintaining their productivity with a smaller budget. For many companies, the sacrificing of smaller parts of the company is the best way […]

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Are you for real?!

Life in the market research arena is never dull: Take for instance this occasion, when a good friend of mine and well-known moderator in our industry, was tasked by an overseas client to do an immersion – an in-home visit, followed by a lunch break, and then a shop along; so actually no more than […]