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Qualitative Quarter is a marketing research consultancy based in Johannesburg and Port Elizabeth. We have become well known for our research abilities and facilities. Our clients know us to be professional and driven, providing high quality outcomes for every project we touch. At Qualitative Quarter, we pride ourselves on providing tailored experiences for our clients.

Qual was our initial focus and expertise (hence the name), however we are equally comfortable with qual or quant, having expanded since our inception in 2007, and having great quant experts on board! We provide a full on research process and offer business solutions.

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Qualitive & Quantitative Research All In One Place


  • Kim Krone

    To date, dealing with Qual Quarter has always been a pleasure, from their high caliber of respondents, to their fresh and punctual catering. I look forward to many more qualitative adventures with them..

    Kim Krone Senior Research Executive at The Nielsen Company
  • Michael Goldman

    I have enjoyed working with Julie Rathbone and her team at Qual Quarter for a number of years. As a business school academic, I have relied on Julie and the team’s high levels of professionalism, efficient operations, flexible approaches, and quality delivery.

    Michael Goldman Senior Lecturer at Gordon Institute of Business Science (GIBS)
  • Doug Alexander

    Julie and Palesa are seasoned professionals who take a personal interest in their success of their clients. Their varied experience and knowledge of the South African market provides a significant value-add in conducting all types of research. From the top-notch respondents to the skillful moderating, my project would not have been a success without the Qual Quarter team.

    Doug Alexander Microsoft at Microsoft

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