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The Power of Back Checking

The Power of Back Checking

THE POWER OF BACK CHECKING – by Martha Masitha, Recruitment Manager at Qualitative Quarter. Qualitative research requires participants to match criteria given: research results hinge on this, and although it may sound simple, the job of a recruitment manager in the...
Social Media Research

Social Media Research

As researchers we have an equal responsibility to both client and participant – and the latter is sometimes forgotten. It is of utmost importance that people who take part in our studies are protected in terms of the data they give us. They have a right to know...
Whats new at QQ!!

Whats new at QQ!!

Qualitative Quarter can now help you with any and all Market Research needs in Mpumalanga!! Our new rural venue in Chrissiesmeer can offer simulated viewing facilities, similar to what we offer in our other rural and non formal settings.
Qual Quarter News

Qual Quarter News

At the end of last year Qualitative Quarter PE had the honour of being an award winner in the Productivity SA Awards. The awards were presented at a lovely breakfast at the Beach Hotel. There were various categories of contestants – Qualitative Quarter was in the...
Qualitative Quarter, Internet research made easy

Qualitative Quarter, Internet research made easy

Every company needs to do research. Whether it is qualitative or quantitative, companies rely on research to make sure that they are fulfilling their customers every need. The problem is that a lot of companies do not do research. The main reason for this, simple...