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    Who we are?

Qualitative Quarter is backed by a team of highly professional recruiters nationwide – without whom we would not have achieved the successes we have had to date.



VISION:

Helping our clients grow by providing insightful tailor made research to ensure all clients’ objectives are met.


MISSION:

Qualitative Quarter is a marketing research firm who strives to provide the best and most affordable market research to all companies.


CORE VALUES:

Our core values focus solely on Integrity, Quality, Commitment and high performance.

Who We Are

Julie Rathbone<br />
Owner / Manager

Julie Rathbone
Owner / Manager

Details
Qualitative Quarter is owned and managed by Julie Rathbone. Julie has a degree in Psychology from WITS and first came into contact with research as a recruitment consultant. By default she became a specialist in placing people in market research companies, recruiting for such companies as AC Nielsen and Ask Afrika, among others. She soon became passionate about research and decided to open a business, offering peripheral services to research companies, e.g. transcribing, translating, etc. It was not long before the company grew to being a fully-fledged qualitative facility, and then went on to embrace quantitative work as well. Julie is a hands-on manager, and prides herself on the relationships she builds with clients and members of her team. She puts her success down to the fact that she loves every minute of what she is doing, and enjoys the versatility of the job and the fact that every day and every project is different and brings with it new challenges. She is a person who believes you are never too old to grow and learn and perpetually looks for new and innovative ways to grow the business.

Danielle Crouch<br />
National Field Manager

Danielle Crouch
National Field Manager

Details
Danielle Crouch started at Qualitative Quarter in March 2010. Danielle’s strengths lie in her ability to grasp a concept extremely quickly and run with it. She absorbs information with ease, and can assimilate and act on it quietly and quickly. She has the two qualities essential to being a good Manager – accountability and problem solving. Also, the ability to remain calm under pressure! She is a fast learner and builds relationships with her recruiters to ensure quality throughout the recruiting process. She is able to communicate problems quickly and effectively to clients thereby building a great rapport with them. She understands her clients needs and enjoys research because it is never the same; there is always a new challenge with every project. Danielle also believes simplicity is key in the business environment.

Martha Masitha<br />
Recruitment Manager

Martha Masitha
Recruitment Manager

Details
Martha Masitha joined Qualitative Quarter at the beginning of 2014 as the recruitment manager. Martha controls our quality with an eagle eye. She deals with recruiters, respondents and clients in the most appropriate manner. She has the ability to communicate in English, Afrikaans and the Vernacular, thereby ensuring communication is always clear and understood. Without her support role we would not function as successfully as we do. Her skills are integral to Qual Quarter.