Owner / Manager
Qualitative Quarter is owned and managed by Julie Rathbone. Julie has a degree in Psychology from WITS and first came into contact with research as a recruitment consultant. By default she became a specialist in placing people in market research companies, recruiting for such companies as AC Nielsen and Ask Afrika, among others. She soon became passionate about research and decided to open a business, offering peripheral services to research companies, e.g. transcribing, translating, etc. It was not long before the company grew to being a fully-fledged qualitative facility, and then went on to embrace quantitative work as well. Julie is a hands-on manager, and prides herself on the relationships she builds with clients and members of her team. She puts her success down to the fact that she loves every minute of what she is doing, and enjoys the versatility of the job and the fact that every day and every project is different and brings with it new challenges. She is a person who believes you are never too old to grow and learn and perpetually looks for new and innovative ways to grow the business.